RT info:eu-repo/semantics/article
T1 The effect of environmentally‐friendly practices on hotel customers: The case of Trabzon, Turkey
T2 El efecto de las prácticas de responsabilidad ambiental de los hoteles en los clientes: El caso de Trabzon, Turquía
A1 Çalık, İsmail
K1 Hotel ecológico
K1 Prácticas respetuosas con el medio ambiente en hoteles;
K1 Fidelización de clientes ecológicos
K1 Satisfacción medioambiental del cliente
K1 Trabzon
AB The goal of this study is to find out how green product quality, green hotel image, green customersatisfaction, and green customer loyalty are interconnected. Customers staying in green hotels in Trabzonmake up the population of the study. The survey approach was utilized to collect the data used in the study.The convenience sampling method was utilized in the study, and 304 people were contacted. Prior to arrivingat the hospitality facility, approximately two‐thirds of the participants did not know whether the facility wasan environmentally‐friendly hotel. Green product quality, green customer satisfaction, and green customerloyalty are all positively related, according to the findings. Furthermore, there is a relationship amonggreen corporate image, green customer satisfaction, and green customer loyalty. Finally, enhancing greenconsumer satisfaction increases green customer loyalty.
PB Universidad de La Laguna, Instituto de Investigación Social y Turismo
SN 1695-7121
YR 2022
FD 2022
LK http://riull.ull.es/xmlui/handle/915/29141
UL http://riull.ull.es/xmlui/handle/915/29141
LA en
DS Repositorio institucional de la Universidad de La Laguna
RD 25-abr-2024