RT info:eu-repo/semantics/bachelorThesis T1 Plan de promoción para el Carnaval de Santa Cruz de Tenerife A1 Mancebo Martín, Silvia Anahí A2 Grado En Turismo (adeje) K1 Carnavales K1 plan de promoción K1 perfil del cliente K1 Santa Cruz de Tenerife AB The Carnival of Santa Cruz de Tenerife is a globally recognized event, considered one of the most important carnivals in the world. It attracts visitors from all over, making a significant contribution to the tourism industry. To further promote this iconic celebration, I have implemented a comprehensive promotion plan. This plan includes market research to understand our target audience, strategic partnerships, and leveraging digital marketing strategies and collaborations to enhance visibility and reach. Through these efforts, I aim to showcase the unique experience of the Santa Cruz de Tenerife Carnival and maximize its potential as a major tourist attraction, generating increased revenue for the region. YR 2023 FD 2023 LK http://riull.ull.es/xmlui/handle/915/33713 UL http://riull.ull.es/xmlui/handle/915/33713 LA es DS Repositorio institucional de la Universidad de La Laguna RD 05-ene-2025