RT nfo:eu-repo/semantics/article
T1 Hotel guests' perceptions of environmental friendly practices in social media. International
A1 Gil Soto, María Esperanza
A1 Armas Cruz, Yaiza del Mar
A1 Morini-Marrero, Sandra
A1 Ramos Henríquez, José Manuel
A2 Dirección de Empresas e Historia Económica
A2 Grupo de investigación: Empresa y sociedad
Instituto Universitario de la Empresa
K1 Environmental practices
K1 Green hotels
K1 Online reviews
K1 Guest’s perceptions
K1 TripAdvisor
AB Despite hotels’ managers spend substantial time and money on environmental initiatives; they are not surewhether their guests perceive their green efforts appropriately. The purpose of this study is to analyze guests’perceptions of hotels’ environmental practices expressed through social media. Main results suggest that eventhough customers perceive green efforts regarding six items: Energy, Water, Purchasing, Waste, Site andEducation & Innovation, they do not discern hotels' level of environmental commitment. Moreover, guests'perceptions of hotel efforts in environmentally friendly practices do not significantly differ by the mode of travelnor by the reviewer's experience in travel platforms. A relevant implication is that the communication aboutenvironmentally friendly practices needs to be redesigned and intensified by hotel managers in order to takeadvantage of these efforts.
YR 2019
FD 2019
LK http://riull.ull.es/xmlui/handle/915/34704
UL http://riull.ull.es/xmlui/handle/915/34704
LA en
DS Repositorio institucional de la Universidad de La Laguna
RD 26-jun-2024