RT info:eu-repo/semantics/article T1 Perceived environmental uncertainty in the agrifood supply chain. A1 Yanes Estévez, María Vanessa A1 Oreja Rodríguez, Juan Ramón A1 García Pérez, Ana María A2 Dirección de Empresas e Historia Económica A2 IUDE K1 Uncertainty management K1 Food industry K1 Decision-making K1 Management theory AB Purpose – The paper’s aim is to develop a diagnosis of the environment of the agrifood supply chainbased on members’ perceptions of environmental uncertainty.Design/methodology/approach – Environmental uncertainty is defined as the lack of informationabout the external environment and is obtained by integrating the perceived dynamism and complexityof the environmental variables. The measurements that are used are the result of applying the Raschmethodology to the information obtained by means of a questionnaire completed by the deciders of firmsin the Canary Islands (Spain). Those measures permit the complexity and dynamism perceived by thegroups of firms in the supply chain together with the levels of perceived dynamism and complexity ofthe environmental variables to be jointly positioned on a map.Findings – According to the perceptions of the members of the agrifood supply chain (agriculture,agrifood industry and distribution), the main sources of environmental uncertainty are demand andcompetitors. The agricultural sector perceives somewhat more uncertainty than agrifood industrysector, while the distribution sector perceives a stable environment.Research limitations/implications – The paper presents a useful tool for the business populationand public institutions to identify which variables are perceived as the most dynamic and complex andhow those variables are perceived by each member of the agrifood supply chain.Originality/value – The paper operationalises the proposal of Duncan by means of a new applicationof the Rasch methodology. The results reflect the thinking of the members of all sectors of a supplychain. It is one of the first to study the environmental uncertainty perceived in the agrifood supply chainfrom a strategic perspective as a fundamental antecedent of the promotion of vertical collaboration in theagrifood supply chain YR 2010 FD 2010 LK http://riull.ull.es/xmlui/handle/915/35323 UL http://riull.ull.es/xmlui/handle/915/35323 LA en NO Yanes-Estévez, V.; Oreja-Rodríguez, J.R.; García-Pérez, A.M. (2010). Perceived environmental uncertainty in the agrifood supply chain. British Food Journal, 112 (7), 688-709.ISSN: 0007-070X DOI:10.1108/00070701011058235 DS Repositorio institucional de la Universidad de La Laguna RD 09-may-2024