RT info:eu-repo/semantics/article
T1 CHAID algorithm as an appropriate analytical method for tourism market segmentation.
A1 Díaz Pérez, Flora María
A1 Bethencourt-Cejas, María
A2 Economía Aplicada y Métodos Cuantitativos
A2 Grupo de investigación: TCSTurismo: competitividad y sostenibilidad
K1 Market segmentation
K1 Direct expenditure
K1 Multivariate analysis
K1 CHAID algorithm
K1 Criterion methods
AB Studies of the segmentation of the tourism markets have traditionally been undertaken by regression methods. The need to have a significant number of segments and qualifying variables has led, however, to the use of other procedures of multivariate analysis. CHAID (Chi-square Automatic Interaction Detection), which is more complex than other multivariate techniques, has rarely been used. This study applies the traditional methods of multivariate analysis and CHAID to the same population of tourists visiting a particular destination to compare the quality of the information obtained on tourism market segmentation. The results suggest that the analysis based on CHAID matches the nature of the problem studied better than those provided by discriminant analysis.
YR 2016
FD 2016
LK http://riull.ull.es/xmlui/handle/915/35573
UL http://riull.ull.es/xmlui/handle/915/35573
LA es
NO https://doi.org/10.1016/j.jdmm.2016.01.006;  Journal of Destination Marketing & Management, Volume 5, Issue 3, pp. 771¿790. https://doi.org/10.1016/j.jdmm.2016.01.006 Print: ISSN: 2212-571X; e-ISSN:  2212-5752
DS Repositorio institucional de la Universidad de La Laguna
RD 25-nov-2024