RT info:eu-repo/semantics/article
T1 The segmentation of Canary Island tourism markets by expenditure: implications for tourism policy.
A1 Díaz Pérez, Flora María
A1 Bethencourt-Cejas, M.
A1 Álvarez González, J.A.
K1 Mercado turístico
K1 Segmentación de gasto
K1 Ventaja competitiva
K1 Islas Canarias
AB The Canary Islands have an indisputable comparative and competitive edge within the European Union as regards their tourism products. The present study takes a segmented market approach to study the Canary Islands tourism market, featuring a range of tourism products, each of which satisfies to a greater or lesser extent the needs of one segment of demand. It has two objectives: firstly, to ascertain which segments of demand are currently acquired at destination and secondly, to identify within these segments the niches associated with the highest expenditure. This will enable us to draw up guideliness for a regional policy on product innovation that focuses on these niches and thus generates higher levels of local development.
SN 0261-5177
YR 2005
FD 2005
LK http://riull.ull.es/xmlui/handle/915/35587
UL http://riull.ull.es/xmlui/handle/915/35587
LA en
NO Tourism Management. https://doi.org/10.1016/j.tourman.2004.06.009. Print ISSN: 0261-5177; e-ISSN: 1879-3193
DS Repositorio institucional de la Universidad de La Laguna
RD 18-nov-2024