RT info:eu-repo/semantics/article
T1 Towards sustainable private labels in an autonomous community during COVID-19: analysis of consumer behavior and perception on the example of Tenerife.
T2 Hacia marcas privadas sostenibles en una comunidad autónoma durante el COVID-19: análisis del comportamiento y percepción del consumidor en el ejemplo de Tenerife.
A1 Czeczotko, Maksymilian
A1 Górska-Warsewicz, Hanna
A1 Laskowski, Wacław
A1 Rostecka, Bárbara Alicja
K1 Private labels
K1 Sustainable private labels
K1 Consumer behavior
K1 Sustainability
K1 Tenerife
AB Our study aimed to analyze consumer behavior and perception towards private labels (PLs) in Tenerife as an autonomous community during COVID-19, with special attention given to sustainability aspects. The research was conducted on a sample of 500 adults purchasing PLs using quota selection and the CAWI method. We formulated four research questions related to factors of PLchoice, the relationship between frequency of PL purchases, consumers’ age and income, perceived changes in PLs, and evaluation of PL products including sustainability. The latter research question referred to such product characteristics as local and environmentally friendly production, organic production, and production according to traditional technologies using only natural ingredients.For a detailed analysis of consumer behavior, we used Pearson’s chi-square test, the rho-Spearman correlation coefficient, and cluster analysis. The most important factors for purchasing PL products were lower prices compared to leading brands, attachment to a given chain, and the feeling of safety and trust in PL products. The frequency of purchase of PL food products, except for alcohol,significantly negatively correlates with age, which means that the purchase of PLs from the analyzed product categories decreases with age. The increased availability and improved image and quality of PLs were identified as the most important changes in PLs. PL food products were rated by consumers as fresh, minimally processed and with quality certificates. Environmentally friendly production methods, nutritional value, and origin from an area close to home were also indicated.
YR 2021
FD 2021
LK http://riull.ull.es/xmlui/handle/915/36057
UL http://riull.ull.es/xmlui/handle/915/36057
LA en
DS Repositorio institucional de la Universidad de La Laguna
RD 18-nov-2024