RT info:eu-repo/semantics/article
T1 Survival Strategies of Local Small and Medium Tourism Enterprises (SMTEs) In Covid‐19 Pandemic in Heritage Tourism Sites in Turkey
T2 Estrategias de supervivencia de las pequeñas y medianas empresas turísticas locales (SMTE) en la pandemia Covid -19 en los sitios de turismo patrimonial en Turquía
A1 Hovardaoglu, Ozan
A1 Calisir -Hovardaoglu, Seda
K1 Covid‐19 Pandemic
K1 SMTEs
K1 Impacts of Pandemics on SMTEs
K1 Heritage Tourism
K1 Cappadocia Region
K1 Turkey
AB Covid‐19 pandemic has been a multi‐dimensional challenge for tourism industry globally for morethan 15 months now, but even so, there is a lack of information about the impacts of pandemic on differentdestinations and tourism enterprises. To contribute to the scientific endeavors to understand, explain, andexplore the impacts of this disease on tourism, this research investigates the impacts of the pandemic onlocal small and medium tourism enterprises (SMTEs) in Cappadocia Region, a globally well‐known HeritageTourism destination in Turkey, and their survival strategies. Primary data was collected through structuredinterviews conducted with 97 respondents from two participant groups including respondents from small andmedium accommodation facilities and tourism enterprises including auxiliary tourism services. We foundthat heritage tourism destinations and SMTEs located in these destinations seem to be much vulnerableto the impacts of Covid‐19 owing to destination characteristics. Findings show that great majority of theSMTEs has established solidarity based new business relations for survival but they also have spent theirresources for future growth and investment which seem to jeopardize the recovery efforts.
PB Universidad de La Laguna, Instituto de Investigación Social y Turismo
SN 1695-7121
YR 2024
FD 2024
LK http://riull.ull.es/xmlui/handle/915/36106
UL http://riull.ull.es/xmlui/handle/915/36106
LA en
DS Repositorio institucional de la Universidad de La Laguna
RD 12-sep-2024