RT info:eu-repo/semantics/article
T1 Balance Between Tourism and Environment: Measuring Tourists' Implicit and Explicit Attitudes Toward Visual Conservation Messages. The Genuine Article.
T2 Equilibrio entre turismo y medio ambiente: medición de actitudes implícitas y explícitas de los turistas hacia los mensajes visuales de conservación. El artículo genuino
A1 Alvarado -Herrera, Alejandro
A1 Olivares, Brenda
A1 Cabrera, Irais
K1 Implicit attitudes
K1 Conservation messages
K1 Implicit association test
K1 Conservation attitudes
K1 Tourism, and conservation
K1 Persuasive messages, Tourism, and conservation
AB Visual messages are widely used to positively influence in conservation attitudes of visitors intourist destinations, these are usually persuasive or prohibitive. According to the literature, attitudes areclassified as explicit (conscious) or implicit (beyond conscious control) and there may be differences betweenthem towards the same attitude object. This paper aim to presents the analysis of said attitudes towardsprohibitive and persuasive visual messages focused on the correct disposal of garbage in a tourist attraction.A structured questionnaire was used for explicit measurement and the Implicit Association Test for implicitmeasurement, these were applied in two sun and beach destinations in the Mexican Caribbean. After thetests carried out, it is established that both messages (persuasive and prohibitive) are effective at an explicitlevel; however, at an implicit level, the persuasive message produces more favorable attitudes, thus is abetter opportunity to positively influence conservationist attitudes.
PB Universidad de La Laguna, Instituto de Investigación Social y Turismo
SN 1695-7121
YR 2024
FD 2024
LK http://riull.ull.es/xmlui/handle/915/37262
UL http://riull.ull.es/xmlui/handle/915/37262
LA en
DS Repositorio institucional de la Universidad de La Laguna
RD 30-dic-2024