RT info:eu-repo/semantics/bachelorThesis
T1 Perfil del comprador online en Canarias
A1 Paz Rodríguez, Mayerlín
A2 Grado en Administración Y Dirección De Empresas
K1 comercio electrónico
K1 desarrollo
K1 dificultades
K1 Internet
AB In the Canary Islands, due to its status as an outermost region and its remoteness fromcommercial centres, it has suffered a significant socio-economic delay compared to the rest ofSpain. This factor is compounded by the application of taxes on incoming and outgoing goods,which cause delays and increase costs, sometimes acting as a detriment to companies shippingto this region. In addition to this, the implementation of e-commerce is relatively recent in theislands, which is why this study was carried out, the main objective of which is to obtain the profileof the Canary Islands consumer via the Internet, as well as to carry out an analysis of thedifficulties of e-commerce in the Canary Islands. Thus, it was found that the level of confidence inthe Internet affects the number of purchases and that the most frequent problem is delays in thedelivery of goods.
YR 2024
FD 2024
LK http://riull.ull.es/xmlui/handle/915/37590
UL http://riull.ull.es/xmlui/handle/915/37590
LA es
DS Repositorio institucional de la Universidad de La Laguna
RD 16-nov-2025