RT info:eu-repo/semantics/article
T1 What drives guests to misreport their experiences on Airbnb? A structural equation modelling approach
A1 Gutiérrez Taño, Desiderio
A1 Baute Díaz, Nisamar
A1 Díaz Armas, Ricardo
A2 Dirección de Empresas e Historia Económica
K1 Reputation system
K1 Airbnb
K1 reporting bias
K1 peer-to-peer accommodation
K1 SEM
AB The purpose of this study is to determine guest misreport sources in Airbnb reviews. Previous studies have signalled the existence of positive bias in reviews. Here we examine the relationship between misreportingand the following factors: reciprocity, attachment, tolerance threshold,strategic behaviour and social influence. The results, obtained from a sample of 815 Airbnb users who reviewed their experience on theplatform, show that the strategic behaviour of guests as well as their social influence are directly related to misreporting on Airbnb. Individual attachment is indirectly related to misreporting through the tolerancethreshold. This study develops and tests a structural model which explains the factors that lead guests on the platform to misreport their actual experiences.
SN 3443-3460
YR 2022
FD 2022
LK http://riull.ull.es/xmlui/handle/915/39599
UL http://riull.ull.es/xmlui/handle/915/39599
LA en
DS Repositorio institucional de la Universidad de La Laguna
RD 23-nov-2024