RT info:eu-repo/semantics/bookPart
T1 Language of academic rhetorical promotion
A1 Martín Martín, Pedro Ángel
A2 Filología Inglesa y Alemana
A2 Grupo de investigación de la ULL denominado ANCODA (Análisis Contrastivo del Discurso Académico)
K1 Increasing use of promotional elements in research articles
K1 Variation across (sub)disciplines, languages and journals
K1 Growing trend to highlight the value of research in experimental and health sciences
K1 Higher degree of promotional features in English as opposed to other languages
K1 Aresponse to the fierce competition to publish in high-impact English journals
AB This chapter discusses the increasing trend to use promotional strategies in the research article, including the growing use of hyperbolic language which contributes to exaggerate results with the purpose of convincing readers of the relevance of one's research. A review of the findings obtained in previous studies reveals that the frequency of occurrence of these promotional features varies across (sub)disciplines, languages and journals. This rising use of persuasive rhetorical strategies, especially in the experimental and health sciences, is mainly explained as a response to career pressures on academics and the high level of competitiveness to publish in highly-ranked English-medium journals.
PB Elsevier
YR 2024
FD 2024
LK http://riull.ull.es/xmlui/handle/915/39639
UL http://riull.ull.es/xmlui/handle/915/39639
LA en
NO Publicación previa en Reference Collection in Social Sciences del capítulo que aparecerá publicado en marzo de 2026 en International Encyclopedia of Language and Linguistics (3rd edition).Editorial: Elsevier
DS Repositorio institucional de la Universidad de La Laguna
RD 17-jul-2025