RT info:eu-repo/semantics/article T1 Values of Travel Time for Recreational Trips under Different Behavioural Rules A1 González Marrero, Rosa Marina A1 Román, Concepción A1 Marrero, Ángel Simón A2 EconomíaContabilidad y Finanzas K1 value of time K1 discrete choice models K1 random regret minimization K1 random utility maximization K1 revealed preferences AB In this study, discrete choice models that combine different behavioural rules are estimated to study the visitors’ preferences in relation to their travel mode choices to access a national park. Using a revealed preference survey conducted on visitors of Teide National Park (Tenerife, Spain), we present a hybrid model specification—with random parameters—in which we assume that some attributes are evaluated by the individuals under conventional random utility maximization(RUM) rules, whereas others are evaluated under random regret minimization (RRM) rules. We then compare the results obtained using exclusively a conventional RUM approach to those obtained using both RUM and RRM approaches, derive monetary valuations of the different components of travel time and calculate direct elasticity measures. Our results provide useful instruments to evaluatepolicies that promote the use of more sustainable modes of transport in natural sites. Such policies should be considered as priorities in many national parks, where negative transport externalities such as traffic congestion, pollution, noise and accidents are causing problems that jeopardize not only the sustainability of the sites, but also the quality of the visit. YR 2021 FD 2021 LK http://riull.ull.es/xmlui/handle/915/39807 UL http://riull.ull.es/xmlui/handle/915/39807 LA en DS Repositorio institucional de la Universidad de La Laguna RD 19-nov-2025