RT info:eu-repo/semantics/article
T1 Hotel Management Behavior Model in eWOM Management
T2 Modelo de comportamiento en la gestión del eWOM
A1 Gilabert, Manuel
A1 Berné Manero, María del Carmen
K1 eWOM
K1 hotel management
K1 PLS-SEM
K1 seasonal hotel
K1 management behaviour
AB Electronic Word-of-Mouth (eWOM) is vital in various industries, particularly in the hospitalitysector, where its effects on sales, prices, reputation and other business variables are evident. Understandinghow eWOM is accepted and incorporated within organisations is essential for their development. The presentstudy aims to explain managerial behaviour concerning the use of eWOM in hotels. To achieve this, a PartialLeast Squares Structural Equation Modeling (PLS-SEM) model was validated using data from a questionnairedirected at hotels in a coastal region of Argentina, where year-round and seasonal hotels are located. It wasfound that the use of eWOM in management depends on the management's intention to use the same which isinfluenced by their attitude towards it. Additionally, attitude is influenced by the perceived usefulness andease of management, and use is contingent upon the quality of the eWOM.
PB Universidad de La Laguna, Instituto de Investigación Social y Turismo
SN 1695-7121
YR 2024
FD 2024
LK http://riull.ull.es/xmlui/handle/915/39846
UL http://riull.ull.es/xmlui/handle/915/39846
LA en
DS Repositorio institucional de la Universidad de La Laguna
RD 26-dic-2024