RT info:eu-repo/semantics/article
T1 Social media influential factors for the decision of tourist destinations: a systematic review
T2 Factores de influencia de las redes sociales en la elección de destinos turísticos: revisión sistemática
A1 Azevedo-Ferreira, Maxwel de
A1 Zouain, Déborah Moraes
K1 social media
K1 decision of tourist destination
K1 choice of tourist destinations
K1 tourist destination
K1 tourism
AB A systematic review was conducted to investigate the influence of social media (SM) on touristdestination (TD) choices. Forty-one articles indexed in Web of Science were selected. The results highlight fiveemerging data categories: SM influence factors, Content Endorsers, Information Sources, Context, and UserCharacteristics. Identified influencing factors include destination features, Quality Content, Usability, andeWOM. Various content endorsers were found, yet no consensus on which wields greater consumer influence.Understanding diverse contexts and user profiles is crucial for formulating effective TD strategies. Thisresearch underscores the need for further studies and introduces a graphical model, the 'Social MediaAzevedo-Ferreira Model,' visually illustrating the scientific literature on this subject. Market implicationssuggest the production of authentic content reflecting regional culture to foster connections between usersand TD. Future research should explore alternative databases.
PB Universidad de La Laguna, Instituto de Investigación Social y Turismo
SN 1695-7121
YR 2024
FD 2024
LK http://riull.ull.es/xmlui/handle/915/39853
UL http://riull.ull.es/xmlui/handle/915/39853
LA en
DS Repositorio institucional de la Universidad de La Laguna
RD 07-nov-2024