RT info:eu-repo/semantics/article
T1 Artificial Intelligence and its Importance in the Near Future in the Spanish Tourism Industry
A1 Miró, Albert
A1 Bustelo García, José Luis
K1 Artificial Intelligence
K1 Tourism
K1 opportunity
K1 challenge
K1 Spain
AB The tourism industry is constantly evolving, and in recent years there has been a growing interest inthe use of Artificial Intelligence (AI) to improve and transform the services offered. This article explores therole of Artificial Intelligence (AI) in the Spanish tourism industry and discusses its importance and potentialimpact in the near future. The study examines various cases of AI use in the tourism sector, includingpersonalised customer experiences, optimised destination management, and improved safety measures. It alsoaddresses the ethical and social implications of implementing AI in the industry. The article highlights theopportunities and challenges associated with AI in the Spanish tourism sector and emphasises the need toaddress these challenges to fully leverage the potential of AI. The findings suggest that AI has significantpotential to transform and enhance the tourism industry in Spain, but careful consideration and managementof the associated challenges are crucial for its successful implementation.
PB Universidad de La Laguna, Instituto de Investigación Social y Turismo
SN 1695-7121
YR 2024
FD 2024
LK http://riull.ull.es/xmlui/handle/915/39855
UL http://riull.ull.es/xmlui/handle/915/39855
LA en
DS Repositorio institucional de la Universidad de La Laguna
RD 07-nov-2024