RT info:eu-repo/semantics/article
T1 Tourist Mobility Packages in an Island Mass Tourism Destination: Exploring Preferences Heterogeneity and Willingness-to-pay
A1 González Marrero, Rosa Marina
A1 Román, Concepción
A1 Nieto-González, Imanol L.
A2 EconomíaContabilidad y Finanzas
K1 Mobility as a Service
K1 Sustainable Mobility
K1 Discrete Choice Experiment
K1 Mixed Logit Model
K1 Willingness to Pay
K1 Preference Heterogeneity
AB Ensuring a sustainable and efficient transportation system meeting visitor mobility needs is paramount for mass tourist destinations. Recognising this challenge, some destinations are embracing Mobility as a Service (MaaS) solutions as a strategy to create a more sustainable transportation system for tourists. This study uses a discrete choice experiment to analyse tourists’ preferences and willingness to pay for MaaS packages in two well-known municipalities of the Canary Islands, one of Europe’s premier mass tourism destinations. The empirical evidence of taste heterogeneity revealed by the analysis indicates that a one-size-fits-all solution is inadequate. Therefore, the development of mobility packages must be tailored to the specific needs of distinct tourist segments. This approach caters to individual preferences and maximises the perceived value for each tourist segment, promoting the adoption of sustainable transportation options.
YR 2024
FD 2024
LK http://riull.ull.es/xmlui/handle/915/40117
UL http://riull.ull.es/xmlui/handle/915/40117
LA en
DS Repositorio institucional de la Universidad de La Laguna
RD 21-nov-2024