RT info:eu-repo/semantics/article
T1 Navigating the "Mode Effect": A comparison of online questionnaires and face-to-face Interviews
A1 Díaz Pérez, Flora María
A1 Fyall, Alan
A1 García González, Carlos Gustavo
A1 Fu, Xiaoxiao
A1 Deel, Gary
A2 Economía Aplicada y Métodos Cuantitativos
A2 Turismo: Competitividad y Sostenibilidad (TCS)
K1 multi-mode survey
K1 "mode effect"
K1 accommodation
K1 national and state parks
K1 CHAID algorithm
AB From a methodological perspective, the "mode effect," which refers to the phenomenonwhere different survey methods can yield different responses despite asking the samequestions, presents a significant contemporary challenge. Existing solutions suggested inthe literature, such as the implementation of multi-mode surveys, have their drawbacksas they may introduce bias that could impact respondent behavior. This study aims toidentify distinct visitor segments within two large populations, assessing their pattems ofvisitation to both national and state parks. Additionally, we aim to evaluate the presenceofthe "mode effect" when concurrently conducting face-to-face and online surveys. Theprimary contribution of this research lies in confirming the persistence of the "modeeffect," even when employing the same questionnaire for the same tourism product,during the same time frame, but among different populations. Furthermore, we proposevarious strategies to mitigate the "mode effect."
SN 2405-8440
YR 2025
FD 2025
LK http://riull.ull.es/xmlui/handle/915/40768
UL http://riull.ull.es/xmlui/handle/915/40768
LA en
DS Repositorio institucional de la Universidad de La Laguna
RD 24-abr-2025