RT info:eu-repo/semantics/article
T1 Interaction and reputation in Airbnb: an exploratory analysis
A1 Díaz Armas, Ricardo
A1 Baute Díaz, Nisamar
A1 Gutiérrez Taño, Desiderio
A2 Dirección de Empresas e Historia Económica
A2 Grupo de investigación: Neuromarketing y Marketing de frontera
Instituto Universitario de la Empresa IUDE
K1 Social interaction
K1 In-depth interviews
K1 Online reviews
K1 Airbnb
K1 Reputation system
AB Purpose – The purpose of this paper is to study the role of social interaction and reputation whenreviewing experiences on the Airbnb platform. Recent studies have suggested that social interaction andaspects related to reputation may encourage positive bias in the case of online ratings and comments.Design/methodology/approach – A qualitative research method was used. In total, 20 semi-structuredin-depth interviews were conducted with non-professional Airbnb hosts and guests resident on the islandof Tenerife (Canary Islands).Findings – Face-to-face interaction between the host and guest could lead to the moderation oromission of negative comments by guests. Reputation is a relevant factor that affects the behaviour of theusers on the platform. Users are expected to behave in accordance with certain conventions learnedwhen using the platform.Research limitations/implications – The exploratory analysis must be complemented by otherquantitative research. The hosts interviewed are not professional hosts.Practical implications – It is recommendable for hosts offering average accommodation to pay specialattention to welcoming and assisting their guests, with the aim of boosting their reputation on the platform.Originality/value – This is the first qualitative study to deal with the effect of social interaction andreputation from the point of view of hosts and guests when reviewing experiences on the Airbnb platform.
SN 1750-6182
YR 2019
FD 2019
LK http://riull.ull.es/xmlui/handle/915/40967
UL http://riull.ull.es/xmlui/handle/915/40967
LA en
DS Repositorio institucional de la Universidad de La Laguna
RD 06-nov-2025