The sense, landscape and image. How the tourist destination is replicated in postmodernist times
Fecha
2013Resumen
Policy makers, practitioners and analysts have focused on the psychology to induce consumers
to new products. These new eye-catching packaging products in tourism and hospitality industries and
beyond are commercialized to thousands of home thanks to the media. We are living in times, digital
times where organic image plays a pivotal role in arousing emotions and experiences, although these
experiences were not authentic. Following this discussion, initialized some time ago by D. Maccannell
and other sociologists, the present paper explores the philosophical roots of image to expand the current
understanding about our ocular-centrism. At time, tourists select a destination, they are moved by “the
wish of majority”, but once destination is maturated, its attractiveness declines. What seems to be interesting
to discuss here is the connection between perceived safety (risk) and attraction (organic image).
Following I. Kant’s contributions, we present a conceptual model to understand how the dilemma of safety
leads consumers to visual pollution.