GI. Neuromarketing y Marketing de frontera

Universidad de La Laguna

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Self-efficacy and personal innovation in the intention to use of facial recognition systems by tourists: a mediation model moderated by trust and anticipated emotions.

David Negre, Tatiana; Gutiérrez Taño, Desiderio (2024)
Interaction and reputation in Airbnb: an exploratory analysis

Díaz Armas, Ricardo; Baute Díaz, Nisamar; Gutiérrez Taño, Desiderio (2019)
Ethnocentrism and place identity in the consumption of local products

Sabina del Castillo, Edgar J.; Díaz Armas, Ricardo; Gutiérrez Taño, Desiderio (2024)