RT info:eu-repo/semantics/article
T1 Comentários de Viagem na Internet: Fatores que influenciam a intenção de escolha de um destino de viagem
T2 Online Travel Reviews: Factors that influence the intention process of choosing a travel destination
A1 Silva, Danilo Serafim da
A1 Mendes‑Filho, Luiz
A1 Corrêa, Cynthia
K1 Turismo
K1 internet
K1 contenido generado por los usuarios
K1 comentarios de viaje en internet
AB User‑GeneratedContent (UGC) has been acquired significant importance as a decisive factorin the process of purchasing tourism services and products via Internet, as well as the choice of touristdestinations. For this research, it was used the Theory of Planned Behavior (TPB) to analyze the use ofOnline Travel Reviews (OTR) as a factor influencing the intention of choosing a travel destination. It is aquantitative and exploratory‑descriptiveresearch with a survey type data collection with 120 people, whoseresults were analyzed by Structural Equation Modeling with the Partial Least Squares technique. It wasfound that the use of OTR can influence the intention of choosing a tourist destination for people who plantrips online.
PB Instituto Universitario de Ciencias Politicas y Sociales. Universidad de La Laguna (Tenerife, España) Centro de Estudos de Desenvolvimento Turístico Instituto Universitário da Maia – ISMAI (Maia, Portugal)
SN 1695-7121
YR 2017
FD 2017
LK http://riull.ull.es/xmlui/handle/915/16655
UL http://riull.ull.es/xmlui/handle/915/16655
LA pt
DS Repositorio institucional de la Universidad de La Laguna
RD 16-may-2024