RT info:eu-repo/semantics/bookPart
T1 A software application to optimize the visits of sales/marketing agents to their customers in a brewing company
A1 Colebrook Santamaría, Marcos Alejandro
A1 González-Larsson, Ana
A1 Sedeño Noda, Antonio Alberto
A2 Ingeniería Informática y de Sistemas
A2 Grupo de Investigación Operativay Grupo TARO
AB We present a software application developed to optimize the annualplanning of visits of a brewing company’s sales/marketing staff to their customers.Each of these customers must be annually visited a provided number of times. Thus,each salesperson is assigned to a set of customers that must be visited each week.The application will assign all the visits of a salesperson to each customer so thatall weeks should have more or less the same number of visits. By virtue of thisapproach, the brewing company diminished their marketing operating costs, as wellas improved their customer relationships.
PB Springer
SN 978-3-319-11415-6
YR 2014
FD 2014
LK http://riull.ull.es/xmlui/handle/915/25783
UL http://riull.ull.es/xmlui/handle/915/25783
LA en
DS Repositorio institucional de la Universidad de La Laguna
RD 16-may-2024