RT info:eu-repo/semantics/article T1 Entrepreneurial potential in less innovative regions: the impact of social and cultural environment. A1 Gil Soto, María Esperanza A1 García Rodríguez, Francisco Javier A1 Ruiz de la Rosa, Carmen Inés A1 Gutiérrez Taño, Desiderio A2 Dirección de Empresas e Historia Económica A2 Grupo de investigación: Empresa y sociedad Instituto Universitario de la Empresa K1 Innovation K1 Entrepreneurship K1 Entrepreneurial intention K1 GUESSS project K1 Outermost regions AB Purpose – The purpose of this paper is to analyze the role that the sociocultural, family anduniversity environment play in the entrepreneurial intention of young people in a peripheral and lessinnovative region.Design/methodology/approach – The authors adopted the perspective of the theory of planned behaviorand made an empirical study with a sample of 1,064 Spanish university students who voluntarily participatedin the GUESSS Project answering an online questionnaire. A methodology based on structural equations wasused employing the partial least squares structural equation modeling estimation technique.Findings – The results show that the university environment directly influences attitude, self-confidenceand motivation, and indirectly the students’ entrepreneurial intention. The social context also exertsa weak direct influence on the perceived attitudes or desires toward the option to start a business andindirectly on the intention.Originality/value – The main contribution of this paper seems to confirm what previous literaturehighlighted in the terms of regional specificities on the link between innovation systems, the impact ofentrepreneurial potential and economic development. In this sense, the university context can play animportant role in generating improvements in the entrepreneurial intention’s antecedents of young peoplewith greater potential for innovation in peripheral regions. Therefore, when it comes to defining policies toimprove entrepreneurship in these regions, it seems that the establishment of entrepreneurship education andmotivation programs in universities is a very effective tool to increase perceived attitude toward the option tostart a new business YR 2017 FD 2017 LK http://riull.ull.es/xmlui/handle/915/34712 UL http://riull.ull.es/xmlui/handle/915/34712 LA en DS Repositorio institucional de la Universidad de La Laguna RD 20-may-2024