RT info:eu-repo/semantics/article
T1 Environmental scanning: dynamism with rack and stack from Rasch model
A1 Yanes Estévez, María Vanessa
A1 Oreja Rodríguez, Juan Ramón
K1 Business environment
K1 Strategic management
AB Purpose – This paper aims to propose a method for the longitudinal analysis of the environmentconsidering both firms’ and environmental variables.Design/methodology/approach – The study is based on a sample of firms in Canary Islands(Spain) for 2000 and 2003. Managerial perceptions are considered, based on the cognitive perspective.The measurements used are the result of applying the Rasch model and the rack and stack analyses.This approach provides information about how dynamic the firms perceive the environment and alsoabout how the items are perceived.Findings – The results show that most firms perceive that dynamism increased between 2000 and2003. From the perspective of the environmental variables, the most dynamic are perceived to becompetition, demand, consumer motivation and technological resources.Originality/value – This paper proposes a longitudinal method for environmental scanning thatinclude both firms’ and environmental variables. It considers managerial perceptions, that is theinformation entering the decision making process. It is one of the first papers to study environmentalscanning with Rasch model and one of the few about longitudinal environmental analyses. It opens afield of research and applications of the Rasch model in the management literature.
SN 1758-6070
YR 2010
FD 2010
LK http://riull.ull.es/xmlui/handle/915/35436
UL http://riull.ull.es/xmlui/handle/915/35436
LA en
DS Repositorio institucional de la Universidad de La Laguna
RD 16-may-2024