RT info:eu-repo/semantics/article
T1 Tourists' preferences for stargazing land resources
A1 Fernández Hernández, Carlos
A1 Araña, Jorge E.
A1 León, Javier de
A1 León, Carmelo J.
K1 demand preferences
K1 discrete choice experiments
K1 cultural and active tourist segments
K1 heterogeneous preferences
K1 land resources
K1 latent class
K1 stargazing tourism
AB Stargazing tourism is an expanding market niche that requires the development of territorialresources for its implementation and attraction. This paper’s objective is to investigate the preferencesand willingness to pay of tourists for the development of strategic land resources for stargazingtourism activities. The field work was conducted on the island of La Palma (Canary Islands), which ispromoting the territorial development of infrastructures for stargazing tourism. A random sample of734 tourists were interviewed in person on-site in December 2019 following the methodology discretechoice experiments that enabled an estimation of tourists’ preferences and willingness to pay forthe implementation of key land resources for stargazing. The data are modeled using a latent classmodel that allows for the consideration of heterogeneous preferences. The results show that there arethree groups of tourists with different preferences for land resources of stargazing observation. Thesesegments are respectively related to the interests in culture, active, and astronomic tourism. Thosetourists in the active stargazing segment share the largest proportion of the market and favor theimplementation of facilities that allow the combination of active tourism with stargazing. The resultsare useful for land product development and territorial strategies aimed at positioning destinationsin the identified demand niches of stargazing tourism.
YR 2022
FD 2022
LK http://riull.ull.es/xmlui/handle/915/36082
UL http://riull.ull.es/xmlui/handle/915/36082
LA en
DS Repositorio institucional de la Universidad de La Laguna
RD 16-may-2024