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dc.contributor.authorAgapito, Dora Lúcia
dc.contributor.authorMendes, Júlio da Costa
dc.contributor.authorValle, Patrícia Susana
dc.contributor.authorAlmeida, Hugo Márcio de
dc.date.accessioned2019-12-02T14:38:14Z
dc.date.available2019-12-02T14:38:14Z
dc.date.issued2014
dc.identifier.issn1695-7121
dc.identifier.urihttp://riull.ull.es/xmlui/handle/915/17600
dc.description.abstractA importância dos cinco sentidos humanos – visão, audição, olfato, paladar e tato – no marketing de experiências turísticas positivas, únicas e memoráveis tem vindo a ser enfatizada no âmbito da investi- gação em turismo. Particularmente, a riqueza multissensorial e a vulnerabilidade dos recursos endógenos existentes nas áreas rurais, com características divergentes do ambiente urbano e potenciadoras de ativi- dades ligadas à natureza e aos ativos rurais, justificam um marketing da experiência turística adequado ao desenvolvimento sustentável das áreas rurais. Considerando o contributo do marketing sensorial para o design de um ambiente potenciador de experiências turísticas desejáveis e para a segmentação de turistas, o presente trabalho pretende refletir sobre o papel dos cinco sentidos no marketing de experiências turísticas que reforcem o desenvolvimento sustentável dos destinos rurais.pt_POR
dc.description.abstractThe role of the five human senses – sight, hearing, smell, taste, and touch – in the marketing of positive, unique, and memorable tourist experiences has recently been in focus in tourism studies. Particularly, the countryside embraces fragile local resources rich in multisensory effects, which diverge from urban environment and are related to nature and rural live, which could be explored in the marketing of tourist experiences suitable for sustainable local development. Considering the contribute of sensory marketing to the process of staging the environment for desired tourist experiences to emerge and to the segmentation of rural tourists, this study intends to emphasize the role of the senses in the marketing of tourist experiences which potentiate sustainable rural development.en_EN
dc.format.mimetypeapplication/pdf
dc.language.isoptes_ES
dc.publisherInstituto Universitario de Ciencias Politicas y Sociales. Universidad de La Laguna (Tenerife, España)es_ES
dc.relation.ispartofseriesPasos, Año 2014, vol. 12 n. 3, pp.611-621;
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 Internacional*
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/*
dc.titleUm contributo do marketing sensorial para o marketing da experiência turística ruralpt_POR
dc.title.alternativeA contribute to sensory marketing rural tourist experiencespt_POR
dc.typeinfo:eu-repo/semantics/articlees_ES
dc.identifier.doi10.25145/j.pasos.2014.12.045
dc.rights.accessRightsinfo:eu-repo/semantics/openAccesses_ES
dc.subject.keywordmarketing sensorialpt_POR
dc.subject.keywordexperiência turísticapt_POR
dc.subject.keywordruralpt_POR
dc.subject.keywordcinco sentidospt_POR
dc.subject.keywordmarketing turísticopt_POR
dc.type.hasVersioninfo:eu-repo/semantics/publishedVersiones_ES


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