Aplicaciones de la digitalización y la realidad extendida en el entorno turístico de las Islas Canarias

Abstract

Over the last two decades, digitalization has become a fundamental phenomenon in our daily lives, as it allows society to perform several tasks with improved efficiency and quality. Although its use is widely spread in many contexts, the truth is some of its applications, especially those in relation to extended reality, have not been completely implemented in the tourism industry. This research work aims to analyze how the Canary Islands could perform a sensible application of these digital features in the tourism offer of the archipelago. For that purpose, a compilation of places, products, and services will be examined in order to detect potential digital enhancements for them. While most qualitative information collected for this project has been gathered mostly from academic research and documents online, official web sites and audiovisual material were considered as well. On the other hand, some quantitative data was extracted from statistic organizations and surveys carried out by official institutions. In conclusion, my main intention is to prove that digitalization in the Canary Islands’ tourism environment presents several advantages in many contexts