The purpose, of this research project, is to investigate the perception that foreign citizens visiting
Mongolia, and who engage in tourism related activities while in the country, have upon the conclusion of their
trip. The study investigates issues pertaining to tourism, in particular, as well as the country, in general.
The study was conducted in cooperation with a tour operator based in Ulaanbaatar, the nation’s capital. The
methodology involved an electronically administered survey to individuals who used the services of the tour
operator during the five‐year period from 2014‐2019. Research results indicate that there are many areas in
which the nation excels, but there are also areas that need improvement. The primary contribution of this
study is to enable Mongolian tourism authorities to increase the number of foreign tourists, who visit the
landlocked nation, in a long‐term, sustainable manner.
